Advertising pretty much detested. As if more research was needed.
Joseph Jaffe picked up on a Yankelovich study done for Media Post. Turns out most people don't like crap advertising. Turns out most people would like to receive only advertising for things that really interest them. Turns out most people want products that help them avoid advertising.
Personally, I didn't need a study for this information. But maybe it will alert the laggards to the fact that the days of "advertising" are over. With so much information available to every consumer, it's about communicating with people honestly and transparently.
When a guy like me, loaded with traditional advertising DNA, is saying it's time stop worrying about coming up with a good button for the :30, things have really changed. Even weirder, I think it's better than it was before.
Personally, I didn't need a study for this information. But maybe it will alert the laggards to the fact that the days of "advertising" are over. With so much information available to every consumer, it's about communicating with people honestly and transparently.
When a guy like me, loaded with traditional advertising DNA, is saying it's time stop worrying about coming up with a good button for the :30, things have really changed. Even weirder, I think it's better than it was before.
posted by Dean Gemmell at 7:25 PM
5 Comments:
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Just lost my nail in the pouring rain, craaaap. But I found it with a flashlight ;) lol
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