Tuesday, April 26, 2005

Advertising pretty much detested. As if more research was needed.

Joseph Jaffe picked up on a Yankelovich study done for Media Post. Turns out most people don't like crap advertising. Turns out most people would like to receive only advertising for things that really interest them. Turns out most people want products that help them avoid advertising.

Personally, I didn't need a study for this information. But maybe it will alert the laggards to the fact that the days of "advertising" are over. With so much information available to every consumer, it's about communicating with people honestly and transparently.

When a guy like me, loaded with traditional advertising DNA, is saying it's time stop worrying about coming up with a good button for the :30, things have really changed. Even weirder, I think it's better than it was before.

12 Comments:

Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a lamar advertising site. It pretty much covers lamar advertising related stuff.

Come and check it out if you get time :-)

8:51 PM  
Anonymous Anonymous said...

I'd have to say that I agree with you 100%. You might like this free golf game golf site that I came across. Thanks again for your insight.

4:06 AM  
Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a marketing and advertising site/blog. It pretty much covers marketing and advertising related stuff.

Come and check it out if you get time :-)

6:43 PM  
Blogger Dan said...

Good blog but without advertising specialty you have little chance of selling anything.

11:31 PM  
Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a go2clickbank.com internet money safelist site/blog. It pretty much covers go2clickbank.com internet money safelist related stuff.

Come and check it out if you get time :-)

3:20 AM  
Blogger Infactahost.com said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a international marketing site/blog. It pretty much covers international marketing related stuff.

Come and check it out if you get time :-)

11:37 PM  
Anonymous Anonymous said...

online, free of charge! It doesn’t matter if your enterprise is a purely online or offline venture,

12:19 PM  
Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a guarantee lead payplan safelist site/blog. It pretty much covers guarantee lead payplan safelist related stuff. Plus you can advertise to billions using our guarantee lead payplan safelist tools.

Come and check it out if you get time :-)

9:00 PM  
Anonymous Anonymous said...

rss aggregators

10:51 PM  
Anonymous Anonymous said...

You'll receive Valuable how-to Lessons, Millions and Millions of FREE Ads, and High in Demand Software Applications

11:44 AM  
Anonymous Anonymous said...

It looks very informative. Definitely worth adding to your bookmarks. I have a increasing web site trafficsite. It covers increasing web site traffic related things.

10:29 PM  
Anonymous Anonymous said...

Just lost my nail in the pouring rain, craaaap. But I found it with a flashlight ;) lol

------------------------------------------------------
icamtech.com|[url=http://icamtech.com/led_candles]led candle lights[/url] [url=http://icamtech.com/led_tube_lights]led tube[/url] [url=http://icamtech.com/led_par_lamp]led par lamp[/url] [url=http://icamtech.com]light bulbs[/url] [url=http://www.icamtech.com/led_flashlight]Led flashlight[/url]

12:35 PM  

Post a Comment

<< Home