Tuesday, August 09, 2005

Blogs and cool and why cool isn't the story.

Over at Ad Pulp, they're covering talk about how blogs have jumped the shark now that they're mentioned in a Dell commercial. People are saying that blogs aren't cool anymore so they're going to start to wither and die. There's been similar talk on the podcast front lately as well.

It all just so wildly misses the point. Blogs — and podcasts and vlogs and whatever other new mediums are out there — aren't about cool. They're about being, as Jeff Jarvis has said, the cheapest, fastest, most efficient publishing tool ever. That's it. It's not about blogosphere codes or blogger writing style or any of that. It's about being able to create something and get a significant amount of people to read it, hear it or see it almost immediately.

Sure, most blogs are going nowhere fast. But it's not because they're not cool. It's because they're not good or interesting or compelling. That doesn't mean blogs that are good or interesting or compelling won't last. Fact is, they'll grow.

Funny how everyone talks about blogs in such general terms, as if they read one and decide it's all crap. If I turn on the television these days, it's pretty easy to see that it's pretty much all crap as well. But I'm not about to say that TV is a fad that's going to die any day now.

It's not about which mediums are going to last. It's about which content people will care about.


Anonymous David Burn said...

Content is King. Blogs are one vehicle for content delivery.

I think what might be set to burst is the hype about blogs bubble. Which is an altogether different bubble.

10:34 AM  
Anonymous Gerah said...

I often wonder how long this blogging phenomenon will go on... I wonder how long I will maintain my own blog, or if I will just get too busy or sick of it.

For now, I see no end in sight, rather, blogging continuing to evolve, and changing the way information is distributed and exchanged.

3:51 PM  
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