Thursday, July 21, 2005

Roald Dahl and Target Audiences.

With Charlie and the Chocolate Factory released, last week's New Yorker had a piece that sought to explain why author Roald Dahl is revered by children but loathed by adults. To me, it's more proof that the best products rarely have mass appeal. Success lies in reaching or creating an audience of enthusiasts.

It's a simple, often forgotten concept that's true of nearly everything from automobiles to people. When was the last time you respected a person who never did anything that someone else might not like?


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