The next newspaper isn't really a newspaper.

There's a great article in Sunday's New York Times that covers the transformation of a college town newspaper —  the Lawrence World Journal.

Papers who struggle should make this outfit their benchmark. In Lawrence, they've decided that a newspaper reporter should also be able to do a video report online. And a lot more, for that matter. The key thing is they realize that trying to stay within the old silos puts you on a fast track to irrelevance.

Interestingly, the paper is run by a 75-year-old who still works on a typewriter.