Friday, January 20, 2006

Junk mail and financial services.




Back in early December, I decided to start saving all the direct mail solicitations I receive from American Express. My empirical research indicates that I have now received three fingers worth of their pleas.

Amazingly, I already have two American Express cards — one for personal and one for company expenses.

The demand for accountability in Web 2.0 communications is high. Why do the junk mailers get a free pass?

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