Monday, March 14, 2005

Adweek vs. Adfreak Death Match

Sometimes it might be possible to do something too well.

I always read Adweek over the years. Even looked forward to it. But now that the erstwhile trade journal has introduced a blog at adfreak I've come to rely on the magazine a lot less. Let's face it — the old pub was always struggling to rehash the "Account Goes into Review" story in a new way. Even through my cold, impersonal laptop screen, I can hear the giddy voices of Adweek writers who now get to write instead of just gossip about which CD is going to be hired by which shop.

It seems like a trade journal might be better in a real time publishing format. After all, who needs sober analysis of things like another Office Max review?


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