Amgen and agency: Hey, it was great for lo-carb beer!

It seems yet another pharma company — and its agency — thinks that if they show twentysomethings skipping across sand dunes, they'll convince people that an injectable drug for severe psoriasis is just what they need. Even if one of the side effects is, you know, death. I'm sure Amgen's campaign did great in focus groups.

Happy, happy people. Crappy, crappy spot. Angry, angry FDA.