MAGIC Show in Las Vegas

I'm at the MAGIC Show in Las Vegas today with our client, Dub Brand. No, it's not a show for the Davids Blaine and Copperfield. It's a huge apparel show — just about every major clothing brand is here. I think MAGIC originally stood for Menswear Apparel International Conference. Or something like that. Now it's just aisles and aisles of brands for men, women and kids. If you want evidence of the true scope of our consumer society, this is a good place to start.

Some things that I've seen a lot of:

• Bare midriffs
• Yoga pants
• Denim
• Performance fabrics

Some things that I haven't seen very much of:

• Modesty
• 100% cotton
• Made in USA labels

— Dean Gemmell