Agency consolidation. The excitement continues unabated.

The New York Times had an article today on the new ad campaign for pork. The campaign seems smart enough, but what really struck me was this passage describing the travels of the account before its arrival at The Richards Group.

"Richards was awarded the account last August, taking over from the Chicago office of Campbell Mithun, part of the Interpublic Group of Companies. As part of a reorganization, the Bozell, Jacobs office in Chicago that created "the other white meat" had become the Chicago office of Campbell Mithun, which is based in Minneapolis; Bozell, Jacobs eventually became Bozell, with a single office in New York, which Interpublic merged into Lowe Worldwide."

Agency consolidation is just so damn exciting, isn't it? Really creates such credibility for our industry.

There is, however, a great ending to this whole thing.

The Richards Group is still an independent.