What stinks? Oh, it's that holding company business model again.
Regular readers of this blog know my opinions on the holding company model for ad agencies. So I was happy to see Wade Sturdivant over at Ad Pulp pile on. Well done.
It's timely reading. This week, the New York Times covered the resignation of Bruce Nelson, the grand poohbah on the Bank of America business at Interpublic. He quit after BofA launched a review. Bruce claimed that IPG, a holding company, wasn't actually committed to the holding company model.
Right. That's why the Bank of America advertising wasn't as compelling as it could have been. It was Holding Company Light. Holding Company Full Strength would have been so much better.
It's timely reading. This week, the New York Times covered the resignation of Bruce Nelson, the grand poohbah on the Bank of America business at Interpublic. He quit after BofA launched a review. Bruce claimed that IPG, a holding company, wasn't actually committed to the holding company model.
Right. That's why the Bank of America advertising wasn't as compelling as it could have been. It was Holding Company Light. Holding Company Full Strength would have been so much better.
posted by Dean Gemmell at 8:34 AM
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