Friday, January 20, 2006

Ricky Gervais (from BBC's The Office) proves that podcasts work.

Jeff Jarvis over at Buzz Machine reveals that the Ricky Gervais podcast has now surpassed three million downloads.

I've listened to all of them — it's amazing that a few guys chatting can be so damn entertaining. Tough to pull off and not recommended for most podcasters.

Format aside, I think it's a good example of the potential of podcasting. Clearly, this show makes a ton of sense for the right sponsor. It's certainly good for The Guardian, the rare newspaper that seems to realize its future lies in being a content provider instead of simply a paper and ink company.

The barrier to podcast growth is that most people listen to a few and decide they're all crap. Indeed, most are — but they're not required by law to be that way. As more top talent gets involved, plenty of valuable online audio shows will flourish.

That said, I must add that for all the brilliance of Gervais, his podcast is still no match for The Curling Show.


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10:36 AM  
Blogger Black Lab Five said...

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11:26 AM  

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