Brand Tom Cruise.

The BBC dissects the crumbling Tom Cruise image.

Amazingly, they still tout him as one of Hollywood's most bankable stars. I'm not buying it.

I don't think men ever really cared for the dude, and now I think he's managed to turn off his female fans. Going bonkers over a woman seventeen years younger never really helps with the fairer sex. Saying that women should not use drugs to treat post-natal depression isn't such a good idea either. Letting people know that your wife will have a pacifier during birth so she'll keep her pie hole shut? Again, not especially wise. And, finally, glib comments about eating placentas – grilled or raw, we're not quite sure – pretty much seals the deal for many. The whole Scientology thing is his own business, but the guy just seems to be auditioning for the role of Dr. Bizarro.

In some ways, it's quite fascinating to see someone so liberated he seems to have absolutely zero concern about his image, much like watching a fiery car wreck that unfolds over a number of months instead of a few seconds.

Of course, there is still one future Tom Cruise picture that I'd love to be able to invest in.

The biopic that Bennett Miller will direct in twenty years.