Tuesday, February 21, 2006

New campaigns promoting print advertising certain to prove that print advertising is less effective than ever before.

I love advertising, but I completely agree with Jeff Jarvis from Buzz Machine on this one. There is no ad campaign clever enough to overcome the forces currently working against print media.

Now it seems newspapers and magazines have fallen into the same trap as so many others. Rather than tackle their challenges with new thinking and ideas, they're going to tell people that they really don't need any.

Move along, people. Nothing to see here. Newspaper and magazine advertising working very well. Keep sending us your checks and everything will be fine.

Just try to make the argument that newspapers and magazines have not lost any of their power to a friend over lunch. It's pretty damn hard. Then try to make the same argument in an ad. Impossible.


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10:16 AM  

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